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Chicken is one of Upgaming’s most popular and beloved mini games that has been stealing the spotlight since its’ release — captivating players with its simple yet highly entertaining gameplay. Gaining significant momentum in 2023, it has emerged as a standout favorite. Thus, to illustrate its amazing journey, we present a complete story of its growth, enriched with statistics and facts that showcase its rise.
So, grab your favorite spot, settle in, and let’s explore the recent updates and statistics surrounding Chicken from the last four quarters, along with the exciting results of the last quarter of 2023.
Following our well-known mini game Dino, Chicken has grown immensely since its debut. Almost 50% of operators who snagged both mini-games revealed that Chicken emerged as the clear favorite among their players.
Picture this: every gaming exhibition, from the ICE London to the SiGMA Europa and the IGb Live, Chicken was stealing the show. It became the talk of the town, especially for new operators eager to join forces with us. Over 600 operators have incorporated Chicken into their platforms, and each case has proven to be a resounding success for our partners.
Let’s crunch some numbers that speak louder than words. Rewind to the end of 2022, when the sum of bets placed on Chicken shot up by 35% compared to the previous period. At the same time, the deals to acquire our mini-games library were picking up the pace, attracting various new interested parties. With Chicken making waves at ICE London 2022 and iGB Live 2022, operators couldn’t help but take notice. So, the interest snowballed, prompting even more operators to jump on the Chicken bandwagon.
The numbers don’t lie. In the first quarter of 2023, Chicken witnessed a 41% growth in betting volume compared to the previous quarter, and the second quarter saw a 61% increase. This surge in numbers and operators’ interest can be attributed to Chicken’s engaging and straightforward gameplay and its presence at global iGaming exhibitions.
Nonetheless, that’s not all. In the last quarter of 2023, just around the time of our visit to SiGMA Europe 2023, we saw an impressive 83% increase in the volume of bets placed on Chicken.
With such rates of progress, Chicken is set to break new records, ensuring that operators and players remain captivated by the excitement it brings. As we eagerly wait for its results, we’ll also observe our newest mini-game, Aero. Fresh on the scene, Aero has already snagged the “Best Crash Game” award at the SiGMA Europe Awards 2023, promising a future filled with growth and success. Stay tuned for more updates as we continue to chart the soaring stats of these gaming sensations. The adventure is far from over!