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Upgaming, a leading iGaming solutions provider, signed a strategic partnership deal with Genius Sports, the leading provider of sports data services. The partnership aims to redefine the sports betting field with a promise of an increased quantity of sports events and betting markets and ultra-fast access to sports data.
The new deal comes as a response to the surging demand for a more diverse and dynamic betting experience in the sportsbook business. Upgaming, known for its progressive approach, integrated Genius Sports’s extensive sports data feeds into its sportsbook. This integration significantly increases the number of sports events available on Upgaming’s sportsbook (covering more than 112 000 live events), offering a more comprehensive range of options for operators to engage with.
After integrating Genius Sports’s comprehensive database of betting markets, Upgaming created additional modifications to its sportsbook by deploying in-house bookmakers. Furthermore, clients who will use Upgaming’s sportsbook API integration tool will have the ability to modify the odds in the dedicated back office, gaining a competitive edge in the market.
Upgaming’s sportsbook is well known for its extensive quantity of betting markets (+4 500) and the fastest odds update. Nonetheless, this strategic partnership is a guarantee of the refreshment of the markets, events, and odds at an even faster rate, giving Upgaming’s end-users the opportunity of gaining additional competitive advantages. This means that our operators can witness faster real-time updates and offer their players a more immersive and engaging betting experience.
The combination of Upgaming’s cutting-edge sportsbook and Genius Sports’s robust sports data services challenges the expectations in the online betting industry. The new strategic partnership not only enhances the operators’ performance and players’ gaming experience but also fosters a more competitive and dynamic sports betting landscape.
This strategic alliance underscores Upgaming’s and Genius Sports’s commitment to innovation and customer satisfaction. By synergizing their strengths, these two industry leaders aim to deliver an unmatched betting experience.
Commenting on the new deal, Upgaming’s CEO Tornike Tvauri stated:
Our strategic alliance with Genius Sports is not just a partnership; it is a synergy of two leading companies aiming to push the borders and redefine the operators and players expectations. This collaboration not only amplifies our capacity to deliver a richer and diverse betting experience to our clientele, but it also creates a platform for Genius Sports to reach a wider audience. It’s a win-win situation that propels both companies forward in our shared journey to reshape the betting landscape.