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The iGaming industry has witnessed rapid growth in recent years. As a result, many entrepreneurs are looking for ways to enter the lucrative market. One of the most efficient and cost-effective ways to do so is by starting a white label casino. This article will discuss how to start a white-label casino in 2023 and provide a comprehensive guide on launching a successful business.
White label casino solution is a widely embraced method to start an online casino. Typically, it includes an iGaming platform, sportsbook & online casino software, gaming content, web hosting, website design, and a back-office equipped with a payment system, bonus system, and analytical tools.
A reliable provider should ensure that you have access to all these. The only thing that you need to do to start a white label gaming business is to find a proper gaming platform provider, take care of marketing, and find affiliates for your online casino business.
If you want to learn more about the details of the solution itself, check out our article about What is white label casino solution. Alternatively, If you need help deciding which solution to choose, read the article How to start an online casino.
Research the market
The first step you need to take when starting a white label casino is to research the market. This includes identifying your target market, identifying your top competitors, analyzing their offerings, and determining what should differentiate you from them.
- Determine your target market – Once starting an online casino comes to your mind, you probably already know which region you want to target. But it would be best if you dive deeper and consider various factors, such as demographics and cultural aspects, that may influence the gaming experience of your future users.
For instance, in the UK, horse and greyhound racing are very popular. You should include this type of sport on your platform when launching your casino in the UK market. Moreover, getting a UKGC license is not easy work. So, you should be ready for some stringent procedures and heavy pricing if you intend to permeate the UK market.
- Analyze the market & audit your Competitors: Who are the top competitors you need to keep a close eye on, what do they offer to the customers, how do they retain them, and how do they differentiate? Identify their strengths, weaknesses, and unique points to find a perfect white-label solution provider for the market.
In short, The market research and competitor analysis results will help you make informed decisions that will set your white-label casino on the right course—enabling you to develop your strategy and differentiate your business.
Questions you need to ask white label casino provider
Before you start a collaboration with a white label casino provider, it’s better to combine a list of questions you will ask to ensure whether their software is the best option for you. Below, you can see some examples that you might want to ask them:
1. Which gambling licenses do you hold? Can you assist with obtaining additional licenses if needed?
Licensing is a critical aspect of operating an online casino. It ensures your business adheres to the legal requirements and regulations of the jurisdiction. Leading white label casino solution providers incorporate online casino licenses in their offerings. Nonetheless, you can opt for a turnkey casino solution if you already have a license.
2. What type of games do you offer in your library, and how many titles are available?
One of the most crucial factors in operating an online casino is the variety and quality of game offerings. A diverse and engaging game portfolio can help attract and retain a wide range of players, giving you a competitive advantage. In other words, if the provider doesn’t offer multiple high-quality games, you’ll have a hard time retaining your customers, let alone getting a competitive advantage.
3. How Can I customize the website design and layout?
Your online casino’s design and branding should reflect your brand identity and create a memorable impression on your players. However, white-label online casino software providers use pre-build templates, meaning that in most cases, the main layout can’t be changed. You should check their templates before signing a deal. But, you can modify other design elements such as logo, color scheme, graphics, and shapes.
4. What other customization options do you offer to improve user experience?
The platform should enable you to customize things other than design, such as adding or removing game categories, promotions, or payment options to suit your target audience’s preferences.
Imagine yourself scrolling through 12,000 games, looking for your favorite game every time you want to play. Or being unable to deposit with your favorite payment method. That’s horrible, right? That’s where customization comes in.
As an operator, you should be able to categorize and sort the games your users play the most. So that instead of looking for “The game X” or wasting their time searching for their favorite payment method, they can spend time on what they want the most and keep betting.
5. Which payment methods do you support for deposits and withdrawals?
A secure, efficient, and diverse payment processing system is crucial for the success of your online casino. The provider should offer market-specific payment options to meet player preferences, including credit cards, e-wallets, bank transfers, and cryptocurrencies.
6. What tools and features do you offer to help us retain and engage our players?
Okay, you already have a casino platform, but how do you get your customers and ensure you retain them? That’s where engagement tools come into play.
You can do nothing if the platform doesn’t have an integrated bonus system and the bonuses can’t be customized. In other words, as a minimum, you need a bonus system with customization options. And it would be nice to have loyalty programs and tournaments.
Some of the useful features are: Welcome bonuses, loyalty programs for regular players, and personalized bonuses. Tournaments will also be great, creating a challenging environment between players and pushing them further.
There are loads of tools and bonuses that can help you to get and retain customers. You can follow the given link to learn more about bonus systems.
7. How do you ensure the security from fraudsters and privacy of our players’ data?
Everything goes well, and your platform generates profit, but then one fraudulent user can destroy all of it. That’s why Security and fraud prevention is one of the most essential aspects you must consider. The platform provider should implement stringent security measures and AI-equipped fraud prevention tools to protect your casino and its players.
8. Do you have experience in the market where I plan to launch my iGaming business?
It’s crucial to evaluate a white label casino provider’s experience in the specific market you plan to operate in. This ensures they have the regional know-how to help you succeed in your target audience, taking into account localized preferences, regulations, and challenges.
A provider with experience in your desired market will better understand local player preferences and trends. This knowledge can guide your game selection, platform design, and promotional strategies to cater to your audience better. Moreover, your target market may have specific payment methods or currencies that are widely used or preferred by players. A provider with experience in your market will offer support for these methods and ensure your success.
9. What are your pricing models and contract terms? Are there any setup fees, ongoing maintenance costs, or revenue-sharing agreements?
Every provider offers different pricing models. They may differ slightly or to a much higher level. Besides, sometimes there are hidden costs, fees for setup, and ongoing maintenance. So, you should ask about pricing and contract terms in detail before you decide to start a collaboration.
Costs associated with starting and operating white label casino
There are a few categories of costs associated with starting a white-label casino:
- Platform and the software.
- Market research.
- Marketing/Affiliate team salaries
But we are here to review the prices of white-label casino platforms. White label casino cost will vary through different providers, and you would go nuts if you knew how much they may differ. Okay, imagine yourself looking for a provider and booking a meeting with all the providers you find. You will notice a specific pattern: Bargains – $10,000-$20,000, Average Joes – $30,000-$40,000, and premium providers – $60,000 to $100,000.
Please keep in mind that the white label casino price doesn’t determine the quality of the platform. If the platform is cheap, it mostly means that they are new, it’s their business model, or they have hidden costs.
For instance, the white-label casino provider may offer a platform at a bargain price of USD 15,000 but charge additional fees for giving you access to their casino gaming library, sportsbook, esports, live casino, and so on. (When you add the costs of all the products, it will reach around $ 60,000.) So, when you sum up all the factors, the average price for starting a white-label casino is $30,000 – $60,000.
That’s why we advise you not to cheap out if you want a good platform with high-quality features and premium customizations. Since a good provider guarantees your business to thrive and succeed (Note: Provider, not platform). Once again, you may find a perfect platform at a cheaper price range and a trash platform at a premium price range. But we advise you not to take risks because, in the end, It’s the quality, service, and experience you are paying for.
Costs associated with operating a white-label casino depend on you and your strategy. To cut it short, most of your expenses will be on marketing, such as affiliate marketing and SEO, and the rule of thumb is “more you spend, the more you get.” But You need to monitor and optimize your marketing efforts constantly. Track the performance of your affiliates, understand which brings the most loyal customers and which affiliate has the best ROI, and adjust your strategies accordingly.
If you want to understand more about the given topic, we recommend you read our article about How much you should spend on online casino marketing.
Operating costs will also encompass the revenue share you’ll pay to the white-label casino provider monthly. The percentage you pay will be predefined in your agreement that you’ll have to pay the provider(s) of the games, sports, and payments.