How to start white label casino in 2023

The iGaming industry has witnessed rapid growth in recent years, and as a result, many entrepreneurs are looking for ways to enter the lucrative market. One of the most efficient and cost-effective ways to do so is by starting a white label casino. In this article, we will discuss how to start a white label casino in 2023, and provide a comprehensive guide on how to launch a successful white label casino business.

White label casino solution is a widely embraced method to start an online casino. Typically, this solution must include an iGaming platform, casino software and gaming content, sportsbook, web hosting and website design, as well as a comprehensive back-office equipped with payment system, bonus system, and analytical tools. If you want to find out more about the details, check our article about white label casino solutions. If you are planning to start your online casino business, we also recommend you to read the article How to start an online casino.

Research the market

The first step you need to make when starting a white label casino is to research the market. This includes determining your target market, identifying potential competitors, analyzing their offerings, and finding out what sets your online casino apart from the rest.

When you are starting a white label casino, it’s essential to determine your target market. Thus, you need to search for the countries or regions where iGaming is popular and legally permitted. Consider factors such as demographics, player preferences, and cultural aspects that may influence the gaming experience of your potential clients.

Afterwards, you need to analyze the competitive landscape in your chosen target market to understand the offerings of other online casinos. Identify their strengths, weaknesses, and unique points and develop a competitive edge for your white label casino according to that information.

Choose a white label casino provider

After the market research, you must search for white label casino providers. A white label casino provider plays a pivotal role in the success of your iGaming business. They are responsible for the technical aspects of the platform, including website development, game integration, payment processing, and customer support. A reliable provider ensures that your casino operates smoothly, securely, and efficiently, as a result, you only have to think about advertising your casino and bringing players to your base. Therefore, it is more optimal to spend your time finding the right provider that can satisfy your needs and requirements.

Questions you need to ask white label casino provider

Before you start a collaboration with a white label casino provider, it’s better to combine a list of questions that you are going to ask in order to ensure whether their software is the best option for you. Below, you can see some examples that you might want to ask the provider:

1. Which gambling licenses do you hold, and in which jurisdictions are you allowed to operate? Can you assist with obtaining additional licenses if needed?
2. What type of games do you offer in your library, and how many titles are available? 
3. To what extent can the casino platform be customized to match our branding and design preferences? 
4. Which payment methods do you support for deposits and withdrawals? Do you support cryptocurrencies?
5. What tools and features do you offer to help us retain and engage our players, such as loyalty programs, promotions, or tournaments?
6. How do you ensure the security and privacy of our players’ data? 
7. Do you have experience in the market where I plan to launch my iGaming business?
8. What are your pricing models and contract terms? Are there any setup fees, ongoing maintenance costs, or revenue-sharing agreements?

Factors to consider when choosing a white label casino provider

• Experience in the market

It’s crucial to evaluate a white label casino provider’s experience in the specific market you plan to operate in. This ensures they have the regional know-how to help you succeed in your target audience, taking into account localized preferences, regulations, and challenges.

A provider with experience in your desired market will have a deeper understanding of local player preferences and trends. This knowledge can guide your game selection, platform design, and promotional strategies to better cater to your audience and maximize player engagement. Furthermore, Your target market may have specific payment methods or currencies that are widely used or preferred by players. A provider with experience in your market will offer support for these methods, ensuring smooth transactions and reducing potential barriers for players.

• Platform features and quality

The platform is the backbone of your online casino. When evaluating a white label casino provider’s platform, consider the following features:

1. Robust and scalable infrastructure: A successful online casino requires a platform that can handle high volumes of traffic, accommodate a growing number of games, and scale as your business expands. Opt for a white label casino provider that offers a robust and scalable architecture , ensuring stability and performance even during peak periods. 
2. Customizability: To create a unique online casino that reflects your brand identity, the white label casino provider should offer customizable design options. This includes the ability to modify the platform’s color scheme, layout, and logo to align with your branding. Customizability also extends to the platform’s features, such as the ability to add or remove game categories, promotions, or payment options to suit your target audience’s preferences.
3. Mobile compatibility: With the growing popularity of mobile gaming, it is essential to ensure that your online casino is compatible with various devices, including smartphones and tablets. In fact, 70% of the traffic to our operators’ websites is derived from mobile users. Thus, you need the white label casino provider that offers a fully responsive and mobile-optimized platform, providing a consistent gaming experience across different devices. This will significantly increase your customer engagement and retention rates.

• Game selection and integration

When starting a white label casino, one of the most crucial factors is the variety and quality of game offerings. A diverse and engaging game portfolio can attract a wide range of players. A diverse online casino library is essential for attracting and retaining players. The white label casino provider should offer a vast selection of high-quality games from leading developers. Furthermore, the provider must offer the popular games on the market in which you plan to operate. Otherwise, you’ll have a hard time gaining a competitive advantage.

• Licensing and compliance

Licensing is a critical aspect of operating an online casino, as it ensures your business adheres to the legal requirements and regulations of the jurisdiction. To operate an online casino, you will need to obtain a gaming license from the relevant regulatory authority. Leading white label casino solution providers incorporate a gaming license in their offerings so that operators wouldn’t need to search and get the license with their efforts. Nonetheless, if you already have a license, you can opt for a turnkey casino solution.

• Payment system

A secure, efficient, and diverse payment processing system is crucial for the success of your online casino. When evaluating white label casino providers, consider these factors:

1. Multiple payment options: The provider should offer a wide range and market-specific payment options to cater to various player preferences, including credit cards, e-wallets, bank transfers, and cryptocurrencies.
2. Security and fraud prevention: The provider should implement stringent security measures and AI-equipped fraud prevention mechanisms to protect your casino and its players.

Customize your online casino

Once you have chosen a white label casino provider, it’s time to customize your online casino to your brand’s requirements. This includes branding, website design, game selection, payment options, and more.

When starting a white label casino, creating a unique and recognizable brand is essential for standing out in the competitive iGaming market. A white label casino provides the foundation for your online casino, but customization is what sets your business apart from others and creates a memorable experience for your players.

Visual design and branding

Start with visual design. Your online casino’s visual design and branding should reflect your brand identity and create a memorable impression on your players. When customizing your white label casino, consider the following aspects:  

• Logo: Design a distinctive logo that represents your brand and resonates with your target audience.
• Color scheme: Choose a color scheme that aligns with your branding and creates a visually appealing environment for your players.
• Layout: Opt for a layout that promotes easy navigation, highlights your most popular games, and showcases your promotions and bonuses.

Website navigation and user experience

A seamless website navigation and user-friendly experience are vital for retaining players and ensuring their satisfaction. Customize your online casino’s navigation to provide easy access to the most important sections, such as games, promotions, etc. This includes:

• Organized game categories: Categorize your games based on type (e.g., slots, table games, live casino) or theme (e.g., adventure, fantasy, classic) for easy browsing.
• Search functionality: Implement a search bar that allows players to find their favorite games quickly.
• Accessible help and support: Ensure that your customer support options, such as live chat, email, or FAQ, are easily accessible from any page on your website.

Promotions and bonuses

You need to customize your promotions and bonuses to incentivize players to join your casino and keep them engaged. Tailor your offers to your target audience’s preferences, such as:

• Welcome bonuses: Offer attractive welcome packages, including deposit bonuses or free spins, to entice new players.
• Loyalty programs: Design a loyalty program that rewards regular players with points, cashback, or exclusive perks.
• Personalized promotions: Use player data to create personalized promotions based on their gaming preferences and patterns.

Start marketing and advertising activities

Attracting and retaining players is essential for the long-term success of your online casino. A well-planned marketing strategy can help you reach your target audience, increase brand awareness, and drive customer acquisition.

Nonetheless, before developing your marketing strategy, it’s crucial to identify and understand your target audience. Consider factors such as demographics, location, gaming preferences, and spending habits to tailor your marketing efforts to attract the players. 

Afterward, you need to utilize the following marketing channels:

–          Search Engine Optimization (SEO): Optimize your casino’s website content, keywords, and meta tags to rank higher on search engines and increase organic traffic.

–           Social Media Marketing: Build a strong presence on popular social media platforms, such as Facebook, Twitter, or Instagram, to engage with potential players and showcase your casino’s unique features.

–          Content Marketing: Create engaging and informative content, such as blog posts, articles, or videos, to demonstrate your casino’s expertise and attract new players.

–          Affiliate Marketing: Partner with affiliates who promote your casino to their audience in exchange for a commission on player referrals.

Finally, you need to constantly monitor and optimize your marketing efforts. Track the performance of your marketing campaigns using analytics tools and adjust your strategies accordingly. Optimize your campaigns by focusing on the channels and tactics that deliver the best results, ensuring the highest return on investment. If you want to understand more about the given topic, we recommend you to read our article about How to market an online casino.

Upgaming’s white label solution – what we offer

Upgaming’s white label solution is a perfect way to start your white label casino. It offers a comprehensive online casino library, boasting over 12,000 games from more than 180 leading gaming providers, as well as a scalable iGaming platform built with years of expertise. This ensures that you can enter the iGaming industry with a fully developed product.

Our white label casino solution incorporates advanced cybersecurity and fraud-prevention measures, featuring top-tier security protocols and robust defensive barriers to safeguard your platform. By allocating resources saved from security investments to areas such as marketing and promotional activities, you can enhance your company’s operational efficiency and market growth.

Moreover, our white label solution simplifies the process of acquiring an iGaming license. It provides access to MGA and Curacao licenses, which are renowned and respected within the iGaming industry.