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White label casino solution is a very common, widely accepted way to start an online casino and simplify iGaming business operations and development. In specific, white label services are sold by professional service providers to end-user companies, which brand the service with their identity, change the design elements and alter it according to their specifications.
White label casino solution must include an iGaming platform, casino content library, web-hosting & website design, back office with payment system, safe financial infrastructure and bonus system, and iGaming license. By retaining a white label solution, you can avoid the fulfillment of technical processes and directly aim for your online casino’s marketing and promotion.
Apart from discussing the typical features and characteristics of white label casino solution, we will also talk about its advantages and disadvantages and compare it with a turnkey casino solution.
Thus, if you are interested to find out more about white label casino solutions keep reading the article. If you are already planning to start a white label casino, we recommend you read our article about How to start white label casino in 2023.
What is white label solution
A white label casino solution is a pre-made product that simplifies the process of launching an online casino business. This off-the-shelf solution eliminates the need for hard work during the initial stages of setting up the business. This option allows entrepreneurs to set up their iGaming business quickly and easily, making the most of their iGaming business. The white label solution is a widely accepted method and guarantees simplicity and an instant launch on the market.
The advantages of white label casino solution
- Quick and Easy Setup
The white label casino solution is an off-the-shelf, already built product. Thus, it requires a minimum amount of time for launching. The time frame for setup can be a couple of weeks. Compared to other existing solutions offered at the market, white label is the most efficient and fastest way of launching an online casino.
With a built-in complete casino environment, an operator should get a ready-made, comprehensive product that only requires the brand name and simple design customizations. These flexibilities allow you to avoid lengthy bureaucratic procedures and launch your business with ease.
- Cost-effective Solution
Besides speeding up the time-to-market, the acquisition of white label online casino helps the casino operators cut costs. First of all, you can economize by not paying the price for the license, which should be embedded in the given solution. Furthermore, you don’t have to search and pay for the gaming content of various casino software providers.
- Professional Design and Functionality
Top white label casino providers have extensive experience in the online gambling industry, meaning they know what works and what doesn’t when it comes to design and functionality. By opting for their white label solution, you can leverage this expertise to create a professional and engaging user experience for your players. The provider must also ensure that your casino is compatible with different devices and platforms, enhancing accessibility for your users.
- Access to a Wide Range of Games
Partnering with leading white label casino solution providers means that you will have access to an extensive library of games from top developers. This is a significant advantage, as a diverse range of games is essential for attracting and retaining players. It also saves you the hassle of negotiating contracts with individual game providers, which can be a time-consuming and complicated process.
- Licensing and Compliance
iGaming licenses are the legal requirements to operate in regulated markets. However, some regulators require strict and time-consuming procedures with rigorous checkups. In the end, they may even decline to issue a license for deprived tax history or slipped-off mistakes you may not notice.
White label casino solution is a good outlet from this obstacle. One of the most convenient features of our white label casino solution is that it comes with an integrated license. The well-known iGaming solution providers should offer this service with the gaming licenses embedded to it so that the casino operator would not have to worry about judicial complications and regulations.
The disadvantages of white label casino solution
- Lack of Customization and Branding
In some cases, one of the main drawbacks of white label casino solution is the limited customization options. While you can customize the design elements and choose a color scheme, the overall design and functionality of the platform will be similar to other casinos using the same solution. This may make it difficult to differentiate your casino from competitors and establish a unique brand identity. Nonetheless, leading white label casino solution providers, like Upgaming, always ensure the supplying of additional tools and systems that help you to customize your platform, differentiate on the market and gain the competitive advantage.
- Limited Control Over the Platform
When you choose a white label casino solution, you are essentially renting a platform from the provider. This means you have limited control over the platform and its features. If you want to make significant changes or add custom features, you may need to negotiate with the provider, which can be time-consuming and costly, but if you choose the good provider, which can guarantee the possibility of adding customizations with the aforementioned tools, it will be done in a timely manner and without the unnecessary expenditures.
Essential components – what should be included in white label casino solution
The main tools and features of the effective, flawless white label casino solution are the iGaming platform, gaming library, sportsbook, and customizable back office with robust analytics system, fast reporting, payment system, and bonus system. Moreover, white label casino solution incorporates ready-made UI/UX design and web hosting. The good web hosting service that has been tested on various projects and locations is very important for your online casino, thus bear in mind to opt for white label casino solution providers who have excellent web hosting.
iGaming platform
The iGaming platform is a fundamental component of the white label casino solution, serving as the backbone of the online casino. It comprises a robust and feature-rich system that powers the casino’s operations, including gaming content, player management, and payment processing. The platform ensures seamless integration with various game providers and supports a wide range of casino games, such as slots, table games, and live dealer games, catering to diverse player preferences.
A reliable iGaming platform is designed with scalability, stability, and security in mind. It enables operators to easily manage multiple aspects of their online casino, such as player registration, bonuses, promotions, and customer support, all from a single, user-friendly interface. Furthermore, the platform provides advanced analytics and reporting tools, helping operators make data-driven decisions to optimize their marketing efforts and improve player retention.
Gaming library
One of the main attractions of an online casino is the range and quality of games it offers. White label casino solutions should provide access to a comprehensive online casino library sourced from leading software providers. This library can include various game types, such as slots, table games, video poker, and live dealer games.
The games are regularly updated, ensuring that your platform always offers the latest and most popular titles. Moreover, the white label provider handles the technical aspects of game integration and maintenance, allowing you to focus on other aspects of your business.
Sportsbook
White label casino solution must also incorporate a sportsbook software. The Sportsbook software is the component of the white label casino solution that enriches the online casino experience with a versatile sports betting platform. It must feature a vast array of sports and betting markets, catering to a broad spectrum of player interests. The Sportsbook must seamlessly integrate with the casino’s iGaming platform, allowing operators to manage both casino games and sports betting from one centralized interface.
With the user-friendly design, diverse wagering options, and real-time odds updates, the Sportsbook product must elevate the white label casino solution and attract a wider audience of gaming enthusiasts to your platform. Thus, search for the providers who have incorporated a leading-edge sportsbook software into their white label casino solution.
UI/UX
Leading providers, like Upgaming, constantly analyze the customer’s behavior on the website, search for their preferences and update the UX design accordingly. Analytic information that they generate always exceeds the information that self-service casino solution owners can receive. Accordingly, leading white label casino solution providers constantly improve their UX and can identify the problem faster than any self-service casino.
Upgaming’s white label solution incorporates a robust specialization of web design that refers to the controls clients use to interact with your online casino website. With the simple, easy-to-understand, and effective interface design and responsive controls, your customers can get the service they need in seconds.
Moreover, in case of your requirements, Upgaming’s team of designers can add tailor-made customizations to your website and modify it according to your preferences. The main advantage of this service is the client-oriented infrastructure and visual elements that catch the viewer’s attention and ease the process of using it to get the required service.
Back office
The back office is a critical component of the white label casino solution . It serves as the administrative hub of the casino, where operators can manage various aspects of their business. The back office is typically accessed through a web-based interface and provides a range of tools and features that allow operators to monitor player activity, manage financial transactions, and perform other important tasks. Some of the key features of a white label casino back office include player management, game management, payment processing, analytics and bonus system.
Analytics
The contemporary, modernized casino cannot be built with only a gaming platform and flashy, eye-catching slots. As the iGaming industry develops, the standards for launching and operating an online casino also increase. It has to be equipped with excellent services that can track and identify the interests and behaviors of your customers. Thus, it all comes down to casino analytics software and its abilities.
The program that can track clients’ behavior on the casino website does not just derive dry, insignificant analytical data. Analytics software can show you the most playable, in-demand slots, analyze clients’ behavioral standards, calculate the average bet and loss, and understand which slots bring more earnings. In addition, you can also segment the registered users according to demographical or behavioral parameters and age. It will help you to diversify and specialize your promotional offers and campaigns.
Upgaming provides a solid back office with analytics software to help you build the core of your casino and ensure the smoothness of its operation. With our robust analytics embedded in the white label solution, you can monitor every transaction, get demographic statistics, segment your customers, derive win and loss analysis, and receive information about the existing or expected risks.
Payment system
The payment system is the most significant component of the online casino. The online casino operates on an international market with clients from different countries. Thus, an advanced payment system must include a large variety of payment methods. Nonetheless, your payments must be adapted to the market you are choosing to operate in. Thus, you must search for the white label casino providers who have an experience on the market and offer payment services that are suited to the needs of the local clientele.
You have to ensure that your clients can pay by using distinct payment methods that are popular on your market. Preferred payment methods may be quite different in the European and Latin American market for instance.
The most proliferated and widely used forms of payment include credit & debit cards, e-wallets (PayPal, Payoneer, Skrill, Stripe, etc.), bank transfers, and cryptocurrencies. Besides having these details integrated into the payment system, Upgaming extends the benefits of its financial services and enables its clients to add custom payment methods to the system.
On the other hand, the safety and security of the built-in payment system are the top priorities for the service providers, online casino operators, and customers. Therefore, Upgaming’s payment system is equipped with risk management software protocols that track possible risks and fraud attempts.
As a result, you can get real-time updates about fraud attempts, set restrictions on any player or group of players, and secure your business. Apart from the anti-fraud system and chargeback fraud control, you can also get updates and real-time deposit analytics about the payments. You must be able to see and monitor these data in your back office to evaluate the performance of the system and make appropriate decisions.
Bonus system
In the end, your white label casino solution must be backed with an exquisite bonus system to improve customer retention and engagement rates. For instance, Upgaming’s bonus system offers the ability to create an unrestricted number of configurations, group clients based on their demographic data and activities conducted in your online casino. To conclude, you’ll get multi-trigger bonus programs for the registration, login, deposit, claim and wagering, and capacity to automate bonuses.
White label casino vs. Turnkey casino solution
White label online casino is an effective, extensive, and cost-efficient solution that grants you the ability to launch your business online at a warp speed. The white label gives you a fully functional, modern gaming platform with online and live casino, sportsbook, and safe payment infrastructure. All in all, with this solution, you can get access to leading-edge products and services. Furthermore, you are saving huge costs that otherwise would have been spent on building the platform from scratch.
On the other hand, a turnkey solution can also promise most of these benefits and grant you a self-owned, fully customizable system with personalized features. Below you can read the summary of the advantages and disadvantages of each solution compared with the same criteria.
| White label solution | Turnkey solution |
| Rapid launch | Fully customizable solution |
| Low cost | Unique, singular design |
| The provider ensures the agreement with third-party services | The Client is involved in every stage of the project development |
| includes a license | Guidance to get a license |
| Off-the-shelf product | Full control over the platform |
Although, bear in mind that you can make a perfect choice only when you consider your demands, the environment in which you are operating, and your realistic goals for the future. If you need to find out more about the differences between the white label and turnkey online casinos check out the following article.
Upgaming’s white label casino solution – what we offer
Upgaming’s white label solution provides access to our online casino library enriched with more than 12 000 games from over 180 top gaming providers, and a scalable iGaming platform designed with expertise generated throughout the years. These aspects ensure that you can enter the iGaming industry with a full-fledged product.
Our white label casino solution contains defensive cybersecurity and fraud-prevention programs equipped with the highest security protocols, and strong, substantial defensive barriers to protect your platform from harm. These savings can be directed to other fields, such as marketing and promotional activities. It will ensure the effectiveness of your company’s operation and progress in the market.
Furthermore, with our white label solution, you can acquire the iGaming license without complications. Nevertheless, if you want to acquire a white label casino but have already obtained a license, there is another way too. Upgaming offers the most convenient settlement of this controversy by enabling clients to accommodate the license in their possession in a white label solution they plan to purchase. On the other hand, if the operator does not have a license, our white label casino solution grants access to the MGA and Curacao licenses, known for their notoriety and prestige in the iGaming industry.
